Here, we meet a blind homeless man whose sign reads “I’m blind, please help.” One woman stops at his feet, picks up his sign and begins to write on it. As soon as she walks away, the man begins to receive many more contributions. He notices she comes back and he asks her, “What did you do to my sign?”

She answers, “I wrote the same, with different words!”

Produced by Purple Feather Online Content Specialists, this amazing short film illustrates how the power of words can change your message, and thus your effect on the world.

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